Pfizer Establish Medicines

Naming
Logomark
Identity System
Brand Guidelines

Strategic Concepts

Duality / Earth / Sky / Organic / Structured
Oneness / Diversity / Togetherness
Speed / Flexibility / Strength / Time / Empowerment

Strategic Inspiration

 


Naming

 


Finalist Names

Heritas
Accina
Genlogic
Nobis
Canvas
Pangea
Blue

Final Name

Upjohn

Iterations