Pfizer Established Medicines

Naming
Logomark
Identity System
Brand Guidelines


Strategic Concepts

Duality / Earth / Sky / Organic / Structured
Oneness / Diversity / Togetherness
Speed / Flexibility / Strength / Time / Empowerment


Strategic Inspiration

Naming



Final Names

Heritas
Accina
Genlogic
Nobis
Canvas
Pangea
Blue

Winner

Upjohn

Conceptual Inspiration

Ideation + Sketching

Interations