Pfizer Established Medicines
Naming
Logomark
Identity System
Brand Guidelines
Strategic Concepts
Duality / Earth / Sky / Organic / Structured
Oneness / Diversity / Togetherness
Speed / Flexibility / Strength / Time / Empowerment
Strategic Inspiration
Naming
Final Names
Heritas
Accina
Genlogic
Nobis
Canvas
Pangea
Blue
Winner
Upjohn
Conceptual Inspiration
Ideation + Sketching
Iterations
